Organized by Tourism Australia 2017 Australia Greater China MICE Fair ( Business Event Showcase China 2017 ) 4 Yue 19 Ri Zhi 20 th, Chengdu., This year is the first time the Australian Bureau journey from Australia to Asia MICE Suppliers and award-winning travel agencies and potential corporate clients from Greater China to bring further business exchange to the southwestern region.
A total of 37 representatives from Australian travel agencies and more than 100 buyers and media from Greater China participated in the fair. One-on-one talks, team building, media round-table discussions and buyer seminars were held. A three-day, two-night event takes place at Six Senses Qingcheng Mountain, a 1.5-hour drive to downtown Chengdu.
Australian Tourism Bureau North Asia Business Council Tourism Director Miss Chen Li Cheng said that Australia Greater China Business Meeting Award has been held for 9 years, the venue in the past to basic first-tier cities, with China to Australia for business Award-winning business guests have grown substantially year after year, requiring these suppliers from Australia to go to other domestic cities beyond Beiguan to look at because second-tier cities in the country have grown to some degree of maturity; this year is also an Australian supplier’s participation For the largest number of suppliers from Australia, there are many first-time sellers who participated in the event. In addition to discussing with Chinese industry representatives, this is also a rare opportunity to explore the Chinese cities and learn more about the different regions of China Culture.
In addition, the timing of activities is also very important. Since the brigade is organized to organize activities in the cities outside the city, it is necessary to consider the possibility of “Bleisure.” Activities are specially selected from Wednesday to Friday, For all Macao participants, it is free to stretch the weekend to stay in Chengdu, or to spend a short weekend around the weekend. For example, some Australian suppliers organize tours to Jiuzhaigou, and Chinese buyers are free to choose whether to go southwest The area continues to conduct other business visits.
“After the decision to hold outside the city north of Guangzhou, how to choose the city and the event venue, is very important. In addition to looking forward to this place to all participants to bring fresh outside, participants will also have to consider whether the time limit Get the maximum value from your business because it is one of the major factors that have contributed to the enthusiastic participation of participants. “
She further said that the choice of the Qingcheng Mountain Six Senses Resort Chengdu, about 1.5 hours from the Chengdu area, visited the resort hotel conference facilities, catering, the number of rooms, just the whole resort can be all-inclusive down as Australia Business There are no hotel guests staying in the hotel, and the activities are relatively private. The Tourism Bureau of Australia also organizes many brand elements about Australia, so as to let participants know Australia better than Australia In addition, attendees who chose to be located outside the urban area were also able to concentrate more on participating activities.
▼ Successfully showcase Australian travel elements
For example, as guests enter the room, they discover the latest Australian Tourism Board promotional video this year that impresses all attendees. Not only that, but Australian decorative elements are found throughout the Six Senses Resort, For example, in front of full-time restaurant entrance in front of an open space, are arranged a variety of Australian-themed landscape pictures of roll-up and kangaroo themed design, in the media interview also arranged between the package before the Tourism Australia has done activities koala and Kangaroo memorial doll.
At the cocktail reception before the first welcome dinner, there was a photo of a large koala and a Panda doll with each guest. The Australian Tourism Board did every event and meal with fresh Australian The ingredients and the Australian wineries, including this time there are also fresh oysters shipped especially from Australia, all these aspects of the preparations are successful showcase the details of the Australian tourism indispensable.
▼ to create a campaign atmosphere to enhance the enthusiasm of the participants
Australia Greater China Business Fair generally divided into two sections, one for buyers and sellers one-on-one business negotiation exchange, the other is the buyers and sellers to participate in the team building activities, these two activities appear to be formal And serious, but the Australian Tourism Board attempts to create a lively atmosphere more lively and relaxed.
Such as the business talks in particular not in the traditional banquet hall, but to six good hotel single-family villas, each of the negotiating points scattered throughout the villa in different corners, and some by the swimming pool, and some in outdoor gardens, Some in the main suite, some in the living room, some in the villa and other leisure space, we will not be confined to a traditional indoor banquet hall has been meeting, you can walk in the villa, in a different space for negotiations, because the environment and Form interesting, virtually enhance the enthusiasm of participants.
The team building activities are generally arranged before the Fair, this year the Australian Tourism Bureau designed several checkpoints, the content is also around the elements in Australia and Chengdu, and buyers, sellers are divided into eight groups to break up the group competition. The most important role of team building is ice breaking, so that everyone can know each other in a short time and the atmosphere is more active. For example, at a stroke level, team members should work together to guess the relevant words of Chengdu and Australia through physical gestures; at another pass, untested team members may choose to eat Chengdu pepper or local names from Australia For Vegemite’s specialty, fully integrated and show the culture of both China and Australia.
The reception capacity of the hotel where the event is located can meet the demand of Australian activities as a whole. In particular, catering arrangements are above the level except for the hotel’s executive chef and the team of many foreign chefs. Lunch is arranged in the upper half-open Of the outdoor space, free buffet dining, attendees at lunchtime can breathe open outdoors, but also in a relaxed dining atmosphere to communicate; In addition, other during the negotiation session of the coffee break and so on, are also around Australian-style theme decoration, from the meal to the design of dishes, can see the hotel catering team’s intentions and creativity.
Challenges : Insufficient manpower and space constraints
However, as a holiday-themed hotel, in fact, in the reception of meetings, awards activities, there are also some challenges encountered difficulty?
Ms. Chen Li Cheng said that for the Six Good Hotels, it is also the first reception since the opening of the package for the resort hotel’s large-scale conference activities, the hotel’s facilities, equipment and space conditions are in line with expectations, the hotel staff reception And service attitude are also very good, but the only fly in the ointment is still the problem of hotel manpower scheduling, even during the event all the staff in the hotel basically work in the post, but still slightly underemployed. Because of this, it may be possible to lengthen the preparation for the event and the aftermath, as the organizers will spend more time with hotel work.
Such as the hotel is basically based on the reception FIT vacation stay, the Australian Business Fair Award must be three days in a row from morning to night, and even midnight may have guests have a variety of room service requirements, such as the hotel not every As rooms and suites are equipped with irons and ironing boards, late night activities occurred. Many guests borrowed iron from the front desk and were in short supply. Fortunately, the hotel laundry department eventually received prompt assistance with clothes and free ironing service.
In addition, all the evening events hosted by Tourism Australia will be accompanied by visual performances of large-scale lighting or sound and light stage. However, due to the mountainous area, the hotel can not meet the requirements for a short period of time to provide the required large amount of electricity, therefore The dinner also changed to a relatively simple stage to build and invite from Australia’s famous local performing troupe, compromise in a limited condition to do the best activities show, but the above two small cases also highlights a Resort hotel reception standard meeting activities, there are still some areas need improvement.
