By the international superstar Arnold Schwarzenegger plus (Arnold Schwarzenegger) launched A Aquino International Sports Festival, first held in Asia this year. At the social and policy level, more and more people are aware of the social and economic benefits brought by the fitness and health industries. The Hong Kong market has a huge influence in Asia . In particular, Hong Kong people like to try new things. Therefore, it is expected that the continuous hosting of the Sports Festival will bring positive benefits to the lifestyle and industrial development in the region.
Richard Petty, chairman of Arnold Classic Asia, who brought the festival to Hong Kong, introduced that Arnold Classic Asia’s first march into Asia would lock Hong Kong into Asia’s only pavilion. After that, the Sports Festival will be held every year at AsiaWorld-Expo Staged.
He said that in fact, there have always been many events in Hong Kong to attract local residents and tourists from other places. However, this is the first major sports event to bring together friends, family and health brands. In other words, the Arnold International Sports Festival (Asia Station) will entertain, educate, inspire and interact with one another so that everyone will enjoy engaging in this international sporting event.
Apart from many athletes will be fixed to visit Hong Kong to participate in activities, making Hong Kong will further increase the number of visitors to Hong Kong, thereby stimulating economic growth, while sponsor Arnold Schwarzenegger will also attend the annual event, Arnold’s attendance will be Continue to drive and enhance the attractiveness and exposure of sports festivals and Hong Kong. Hong Kong is also active in the wake of the sports festivals led by the Sports Festival. It has also added distinctive international events to enhance the competitiveness of local tourism and attract More love sports tourists attention.
As early as 40 years ago, Arnold Schwarzenegger and Jim Lorimer had already created the Arnolds International Sports Festival in Ohio, starting with the United States and then gradually expanding to other regions, now in North America, South America, Australia, Europe and Africa. “This year it was held in Columbus, Ohio, the United States, Melbourne, Australia, Rio de Janeiro, Brazil, Madrid, Spain and Johannesburg, South Africa respectively. Asian markets, is the next lock in development areas. The Arnolds International Sports Festival, which has been in existence since 1976, has become the largest annual global sports event in the country. Last year alone, it attracted more than 500,000 attendees and more than 30,000 athletes competed for 55 sports events.
Richard Petty emphasized that if you look at the contents of Arnolds International Sports Festival, you will find that professional and amateur athletes, even one size, can participate. This activity is absolutely ” Sports music platform.
Why Hong Kong was chosen as the venue?
Will choose Hong Kong as a strategic bastion. Richard Petty explained that Hong Kong is home to Hong Kong as a vibrant, cosmopolitan city. It is also the heart of Asia’s economy. It is the best place to become an Arun International Sports Festival (Asia Station) The ideal place for your home. At the same time, Hong Kong people accept new things and are most suitable for the development of diverse sports activities. Coupled with the continued enthusiasm of the people of Hong Kong for the fitness craze, it coincides with the concept of sports festival.
Moreover, its proximity to China will give Hong Kong a chance to extend its movement to the vast mainland market in addition to attracting athletes and tourists from neighboring countries and regions in Asia.
For the expansion of the Asian market plan, Richard Petty and Arnold discussed for a period of time, from the United States to discuss the issue of Hong Kong, Arnold finally agreed to settle in Hong Kong. Hong Kong is the last “puzzle map”, and Arnold International Sports Festival will never host another new city after this.
Success factors : excellent partners
成功的活动，除了靠办展团队，也不可离开优秀的合作伙伴，包括：距离机场近、方便国际运动选手和供货商到访、被周边酒店包围的亚洲博览馆，众多跟随着国际品牌企业、支持活动的国际与香港本地运动机构与体育联合会，香港旅游发展局、香港旅游事务署、香港投资推广署的支持，以及香港这个多姿多采的旅游目的地。当中，不同的运动团体带来不同的运动面向，让体育节更加精彩，打造更多适合全家游玩的体育项目和学习体育知识的展销摊位。
记者在现场了解到，亚洲博览馆对活动的完美支持，可充分协助没有当地背景，或是对香港市场不熟悉的主办及与会机构。亚洲博览馆的公关和营销团队会利用自己具延展性的网络支持活动，提升其在当地媒体之间的曝光率，并且向主办单位推荐企业社会责任活动。
对于阿诺国际体育节(亚洲站)，亚洲博览馆除了有让主办单位与当地小区互动交流之外，也争取到了200多位东涌居民参与活动。另一方面，亚洲博览馆的营销团队也会帮助主办单位和其他合作伙伴一起合作，透过联合宣传机会，将活动知名度最大化，同时，充分利用在线与线下渠道传播活动最新消息。例如，亚洲博览馆会透过本身非常成熟的社交媒体平台，创造出病毒式传递的相关风潮，同时，透过在关键交通流动区域，以及户外广告，如电灯箱展示讯息，让在香港的当地居民和海外代表都有机会看到。
此外，亚洲博览馆也和不同合作伙伴联络，以提升到访者体验。例如，亚洲博览馆团队和阿诺国际体育节(亚洲站)与港铁紧密合作，提供活动参与者机场快线即日来回独家车费。而且为了吸引更多家庭客人到访参与，也提供孩童回程更优惠的港铁车票票价。
而「阿诺国际体育节」汇聚了众多不同单位，为了让大家都能有共识，迈向同一个目标在前进，主办单位就必须持续不停地与每一个单位沟通，仔细追踪每一个单位都有获知最新消息，并且安排固定交流环节，同时，了解每一个单位的需求和对活动的期待，以安排每一个单位应该扮演的角色、做好自己的工作。
成功要素：本土、时机、努力、纪律
In particular, since this is the first time to enter Asia, the content of the program places great emphasis on the element of “bachelor”. For example, there are sports martial arts programs specially designed for the Hong Kong market at sports festivals, including judo, tai chi, and melee fighting in Israel. In the future, Arnold International Sports Festival (Asia Station) will assist Hong Kong sports organizations, make more sports familiar and have the opportunity to make more people experience.
Richard Petty explained that Arnold International Sports Festival (Asia Station) this year coincided with the end of the Olympic Games, all in August, all focused on a variety of sports, Arnold International Sports Day also has some of the Olympics Players made a special trip to Hong Kong to participate in sports festivals, making the atmosphere even more hot.
It can be said that the quadrennial Olympic Games have a “leveraging” propaganda role on Arnolds International Sports Festival and a “fueled” effect, attracting more and more professional and amateur athletes from all over the world and people who love sports enthusiastically , Learn from each other in the sports festival, learn and share.
On the whole, the major undertaking of the logistics sector is the most challenging. However, modern science and technology make this part easier to achieve than in the past. On the other hand, the key to the success of the exhibition, in addition to hard work, there are disciplines, that is, Arnold Schwarzenegger every day to up five in the morning to get up the spirit of fitness.
Hong Kong tourism profits
A number of Hong Kong travel industry operators said that Arnold International Sports Festival (Asia Station) chose to be held in Hong Kong. Although it is an exhibition on sports, it is actually very good news for the tourism industry. On the other hand, they have the opportunity to see Arnold’s visit to Hong Kong every year, interacting with the participating players, detonating the sports and watching the show. Second, the activities of the Sports Festival are rich and diverse and will also attract visitors to the surrounding areas. Willing to go to AsiaWorld-Expo to sign up for the competition, or to visit top elite athletes and world champion events. Visitors and visitors to Hong Kong will further promote tourism for Lantau and even for Hong Kong as a whole, benefiting the whole tourist industry chain.
